CDMCGroup

KOC Seeding · Xiaohongshu

Wi-Fi.HK

All Case Studies

Government & Public Services

Wi-Fi.HK

Wi-Fi.HK (OGCIO)

KOC
Awareness campaign
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to KOC

Hover any card to expand

01
Step 01 · Start

Briefed KOCs to demonstrate Wi-Fi.HK usage in real Hong Kong locations

Briefed KOCs to demonstrate Wi-Fi.HK usage in real Hong Kong locations

02
Step 02 · Create

Created practical

how-to style content for newly arrived mainland Chinese

03
Step 03 · Amplify

Published across peak travel and exploration content windows

Published across peak travel and exploration content windows

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