CDMCGroup

KOC Seeding · Xiaohongshu

ABC Pathways School

All Case Studies

Education

ABC Pathways School

ABC Pathways International School

KOC
Education seeding campaign
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to KOC

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01
Step 01 · Start

Identified parent KOCs with school-age children and education-focused audiences

Identified parent KOCs with school-age children and education-focused audiences

02
Step 02 · Create

Produced campus visit and school-life content in authentic parent-voice format

Produced campus visit and school-life content in authentic parent-voice format

03
Step 03 · Amplify

Targeted Hong Kong-based mainland Chinese families actively seeking schools

Targeted Hong Kong-based mainland Chinese families actively seeking schools

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