香港中文大學醫院

CUHK Medical Centre

CDMC supported CUHK Medical Centre with a Xiaohongshu KOC campaign around HPV vaccination, body check, and private medical decision-making, turning real patient journeys into searchable healthcare content.

46,558

Reads generated

2,251

Total interactions

Published notes

ServiceKOC Seeding

PlatformXiaohongshu

XIAOHONGSHU CASES

Selected KOC Case Highlights

娜娜NN

KOC NOTE

愛人先愛己｜重視身體健康比什麼都重要

137

Likes

Saves

Comments

藍家的小姐妹

KOC NOTE

通關後必須要給自己安排一次身體檢查

Likes

Saves

Comments

Jane安然

KOC NOTE

港中女生福音｜HK不用排隊的 HPV 真香

119

Likes

Saves

Comments

藝之森文化

KOC NOTE

來港中大醫院打 HPV，安全不用搶

Likes

Saves

Comments

Our Approach

Four Steps to 46,558

Hover any card to expand

Step 01 · Start

Matched healthcare topics with KOCs already trusted in Hong Kong lifestyle and wellness content

Step 02 · Create

Built content angles around HPV

body check, hospital environment, transport, pricing, and service process

Step 03 · Amplify

Used authentic personal experience notes to reduce the decision barrier for private medical services

Step 04 · Saturate

Tracked reads

saves, comments, and search-led engagement to evaluate long-tail healthcare discovery

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