KOC Seeding · Xiaohongshu

香港中文大學醫院

All Case Studies

Healthcare & Medical

香港中文大學醫院

CUHK Medical Centre

CDMC supported CUHK Medical Centre with a Xiaohongshu KOC campaign around HPV vaccination, body check, and private medical decision-making, turning real patient journeys into searchable healthcare content.

46,558
Reads generated
2,251
Total interactions
42
Published notes
ServiceKOC Seeding
PlatformXiaohongshu

XIAOHONGSHU CASES

Selected KOC Case Highlights

01

娜娜NN

KOC NOTE

愛人先愛己|重視身體健康比什麼都重要

愛人先愛己|重視身體健康比什麼都重要

137
Likes
2
Saves
10
Comments

02

藍家的小姐妹

KOC NOTE

通關後必須要給自己安排一次身體檢查

通關後必須要給自己安排一次身體檢查

74
Likes
11
Saves
45
Comments

03

Jane安然

KOC NOTE

港中女生福音|HK不用排隊的 HPV 真香

港中女生福音|HK不用排隊的 HPV 真香

119
Likes
42
Saves
39
Comments

04

藝之森文化

KOC NOTE

來港中大醫院打 HPV,安全不用搶

來港中大醫院打 HPV,安全不用搶

70
Likes
47
Saves
27
Comments
Our Approach

Four Steps to 46,558

Hover any card to expand

01
Step 01 · Start

Matched healthcare topics with KOCs already trusted in Hong Kong lifestyle and wellness content

Matched healthcare topics with KOCs already trusted in Hong Kong lifestyle and wellness content

02
Step 02 · Create

Built content angles around HPV

body check, hospital environment, transport, pricing, and service process

03
Step 03 · Amplify

Used authentic personal experience notes to reduce the decision barrier for private medical services

Used authentic personal experience notes to reduce the decision barrier for private medical services

04
Step 04 · Saturate

Tracked reads

saves, comments, and search-led engagement to evaluate long-tail healthcare discovery