Social Listening & ORM

OneDegree

All Case Studies

Insurance & FinTech

OneDegree

OneDegree (InsurTech)

We helped OneDegree turn a time-sensitive Cat Expo insurance campaign into a trust-building content asset, using Social Listening to understand pet owners' protection concerns and ORM Content planning to translate product benefits into searchable, experience-led social proof.

84K
Social content reads
1,536
Total interactions
10 days
Decision-window campaign
ServiceSocial Listening & ORM
TypeInsurance trust asset building

XIAOHONGSHU CASES

Selected KOC Case Highlights

01

Wtifwtif

KOC NOTE

以貓展場景切入寵物保險決策

以貓展場景切入寵物保險決策

122
Likes
55
Saves
4
Comments

02

云端端

KOC NOTE

把活動體驗轉化成可收藏的保障資訊

把活動體驗轉化成可收藏的保障資訊

127
Likes
53
Saves
9
Comments

03

是郑郑呐

KOC NOTE

從養寵生活痛點延伸到保險需求

從養寵生活痛點延伸到保險需求

128
Likes
54
Saves
7
Comments

04

咸鱼小橘

KOC NOTE

用真實逛展內容降低保險理解門檻

用真實逛展內容降低保險理解門檻

156
Likes
71
Saves
7
Comments

05

Doris的奇幻港漂

KOC NOTE

在港生活語境下建立保障信任感

在港生活語境下建立保障信任感

256
Likes
54
Saves
6
Comments

06

Tina绮婷

KOC NOTE

以用戶視角沉澱品牌可搜尋內容

以用戶視角沉澱品牌可搜尋內容

133
Likes
66
Saves
10
Comments
Our Approach

Four Steps to 84KReads

Hover any card to expand

01
Step 01 · Start

Used Social Listening to identify pet-owner concerns around veterinary costs

claims confidence, and insurance choice during the Cat Expo decision window

02
Step 02 · Create

Built an ORM content framework that translated policy benefits into practical owner scenarios instead of generic product promotion

Built an ORM content framework that translated policy benefits into practical owner scenarios instead of generic product promotion

03
Step 03 · Amplify

Activated credible KOC voices across lifestyle

pet care, and Hong Kong living contexts to make insurance advice feel experience-led and trustworthy

04
Step 04 · Saturate

Tracked reading volume

engagement, saves, comments, and search-led social proof to evaluate whether content was building long-tail insurance trust