CDMCGroup

Social Listening & ORM

HKT

All Case Studies

Telecommunications

HKT

HKT Limited

We helped HKT promote csl SIM card solutions as a searchable travel-connectivity content asset, using Social Listening to understand visitors' needs around data access, local communication, and short-stay convenience in Hong Kong, then using ORM Content planning to turn service features into useful social proof.

560K
Social content views
37K
Total interactions
14 days
Travel connectivity window
ServiceSocial Listening & ORM
TypeTravel SIM demand asset building

KOL Case Examples

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Our Approach

Four Steps to 560KViews

Hover any card to expand

01
Step 01 · Start

Used Social Listening to identify visitor questions around Hong Kong data access

local calling, SIM card choice, and short-stay connectivity

02
Step 02 · Create

Built an ORM content framework around csl SIM card use cases

from arrival and transport to shopping, navigation, and daily mobile payment moments

03
Step 03 · Amplify

Activated Douyin-native KOL content to translate SIM card features into practical travel scenarios that felt useful rather than promotional

Activated Douyin-native KOL content to translate SIM card features into practical travel scenarios that felt useful rather than promotional

04
Step 04 · Saturate

Tracked views

interactions, comment signals, and content momentum across the campaign window to evaluate travel-connectivity demand lift

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