CDMCGroup

KOC Seeding · Xiaohongshu

小街道大聯盟

All Case Studies

Community & Retail

小街道大聯盟

Little Street Alliance

500K+
Exposure
39
Published posts
1,768
Interactions
ServiceKOC Seeding
PlatformXiaohongshu

XIAOHONGSHU CASES

Selected KOC Cases

莽莽在香港 Xiaohongshu case

KOC 01

莽莽在香港

136
Likes
22
Saves
10
Comments
香港鍾女愛蜜梨 Xiaohongshu case

KOC 02

香港鍾女愛蜜梨

138
Likes
89
Saves
51
Comments
南芊垚🔥 Xiaohongshu case

KOC 03

南芊垚🔥

416
Likes
49
Saves
11
Comments
Amanda🎈jiiing💗 Xiaohongshu case

KOC 04

Amanda🎈jiiing💗

107
Likes
58
Saves
5
Comments
Our Approach

Four Steps to 500K+

Hover any card to expand

01
Step 01 · Start

Recruited neighbourhood-focused KOCs aligned with community discovery content

Recruited neighbourhood-focused KOCs aligned with community discovery content

02
Step 02 · Create

Scripted store-visit and street-exploration narratives for each participant

Scripted store-visit and street-exploration narratives for each participant

03
Step 03 · Amplify

Published content to coincide with campaign event dates for amplified relevance

Published content to coincide with campaign event dates for amplified relevance

04
Step 04 · Saturate

Collected and reported engagement data for each piece of KOC content

Collected and reported engagement data for each piece of KOC content

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