CDMCGroup

Social Listening & ORM

新城市廣場

All Case Studies

Retail & Shopping Malls

新城市廣場

New Town Plaza (Shatin)

We planned a two-month summer community word-of-mouth campaign for New Town Plaza, combining a KOC content matrix, Social Listening insights, and ORM Content planning to build searchable, discussable, and long-lasting brand content assets around store visits, Shatin itineraries, themed events, and mall experiences.

1.5M+
Social content reads
11,573
Total interactions
30
KOCs activated
ServiceSocial Listening & ORM
TypeCommunity word-of-mouth asset building

XIAOHONGSHU CASES

Selected KOC Case Highlights

01

Kimmy媽咪在香港

KOC NOTE

沙田新城市廣場室內遛娃逛街

沙田新城市廣場室內遛娃逛街

348
Likes
123
Saves
10
Comments

02

抖抖元宝

KOC NOTE

沙田新城市廣場購物分享

沙田新城市廣場購物分享

551
Likes
255
Saves
20
Comments

03

小丁呀小丁

KOC NOTE

朱古力奶與餐飲體驗

朱古力奶與餐飲體驗

474
Likes
453
Saves
9
Comments

04

Lalaland

KOC NOTE

沙田 Citywalk 逛吃全攻略

沙田 Citywalk 逛吃全攻略

341
Likes
85
Saves
16
Comments
Our Approach

Four Steps to 1.5M+Reads

Hover any card to expand

01
Step 01 · Start

Used Social Listening to map high-intent search demand around Shatin

Hong Kong malls, Minions, shopping journeys, and tenant brands

02
Step 02 · Create

Built an ORM content architecture that turned mall experiences

themed events, store visits, and Shatin itineraries into searchable brand assets

03
Step 03 · Amplify

Activated a KOC content matrix across July and August to cover different audience intents without making the campaign feel single-platform or one-off

Activated a KOC content matrix across July and August to cover different audience intents without making the campaign feel single-platform or one-off

04
Step 04 · Saturate

Tracked keyword visibility

first-screen exposure, reading volume, engagement, and word-of-mouth signals to evaluate long-tail reputation impact

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