CDMCGroup

KOC Seeding · Xiaohongshu

迪士尼 · 香港

All Case Studies

Entertainment & Theme Parks

迪士尼 · 香港

Hong Kong Disneyland

KOC
Seeding campaign
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to KOC

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01
Step 01 · Start

Deployed family and lifestyle KOCs to document the park experience authentically

Deployed family and lifestyle KOCs to document the park experience authentically

02
Step 02 · Create

Created content formats native to Xiaohongshu discovery behaviour

Created content formats native to Xiaohongshu discovery behaviour

03
Step 03 · Amplify

Targeted mainland Chinese visitors planning Hong Kong travel itineraries

Targeted mainland Chinese visitors planning Hong Kong travel itineraries

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