CDMCGroup

KOC Seeding · Xiaohongshu

山友同行 · 東九龍

All Case Studies

Tourism & Leisure

山友同行 · 東九龍

HK Hiking Community — Eastern Kowloon

189K
Reads generated
20,002
Interactions
ServiceKOC Seeding
PlatformXiaohongshu

XIAOHONGSHU KOC

Selected KOC Case Highlights

01毛线的港深日常
Choosing the Peak between work and life

Choosing the Peak between work and life

85
18
11
02湾湾日记
A 1km walk to Hong Kong skyline views

A 1km walk to Hong Kong skyline views

65
6
1
03布娜娜的时间小窝
Walking the Shing Mun Reservoir trail

Walking the Shing Mun Reservoir trail

142
7
2
04玉玉我啊
Outdoor people, time for a Hong Kong hike

Outdoor people, time for a Hong Kong hike

72
7
9
Our Approach

Four Steps to 189K

Hover any card to expand

01
Step 01 · Start

Selected KOCs with active hiking and outdoor lifestyle audiences

Selected KOCs with active hiking and outdoor lifestyle audiences

02
Step 02 · Create

Produced location-specific content scripts for Eastern Kowloon trail routes

Produced location-specific content scripts for Eastern Kowloon trail routes

03
Step 03 · Amplify

Designed high-engagement post formats combining photography and personal narrative

Designed high-engagement post formats combining photography and personal narrative

04
Step 04 · Saturate

Monitored and optimised post timing for peak weekend discovery traffic

Monitored and optimised post timing for peak weekend discovery traffic

Previous香港鼓樂節Next HKT