CDMCGroup

KOC Seeding · Xiaohongshu

H Coffee

All Case Studies

F&B

H Coffee

H Coffee

KOC
Full-funnel F&B campaign
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to KOC

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01
Step 01 · Start

Ran store-visit (探店打卡) content with curated KOC storytellers

Ran store-visit (探店打卡) content with curated KOC storytellers

02
Step 02 · Create

Executed keyword-coverage (關鍵鋪蓋) to dominate search results for café discovery

Executed keyword-coverage (關鍵鋪蓋) to dominate search results for café discovery

03
Step 03 · Amplify

Built grassroots matrix (素人矩陣) of micro-KOCs for authentic reach

Built grassroots matrix (素人矩陣) of micro-KOCs for authentic reach

04
Step 04 · Saturate

Amplified via trending-topic hijacking (熱點借勢) for viral multiplier effect

Amplified via trending-topic hijacking (熱點借勢) for viral multiplier effect

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